Account Planning and the BIG IDEA
For anyone who thinks it's more than research, thinks twice before using the word "insight" and is passionate about planning in general !
Wouter's Page
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Wouter commented on Steve Hall's video
What a wonderful medley of bad taste! (talking about a culture gap!)
Profile Information
- Personal Site/Blog
- http://www.amsterdamadblog.com
- Interests
- advertising, advertising and, of course, advertising
- About Me
- Founder and blogger at www.amsterdamadblog.com and freelance brand architect and creative planner.
- Areas of Expertise
- market research, brand positioning, creative briefings and reviews, concept testing, strategic copy.
- Current Company
- Boon Strategy
- Position
- Senior Creative Planner
- Position Responsibilities
- assisting agencies and advertisers with strategic planning.
- Industry
- Advertising
- Company Website
- http://www.boonstrategy.com
- Work History
- 2000-2003: IP lawyer. 2003-2008: planner at different agenceis. 2008-date: freelance planner.
- Graduation Year
- 1998
- Academic Institution
- University Degree
- What Services Can You Offer Adgabber Members?
- Creatieve/strategic planning and strategic copy writing.
Comment Wall (1 comment)
- At 1:41pm on June 23, 2009,
Steve McNamara said… - Hi Wouter - You’re invited to join the Creative Director’s Club here on AdGabber. We try to include an interesting mix of creative personalities, and I think you’ll fit right in. Check it out, and join if you wish:
Go > Groups / Creative Directors Club http://www.adgabber.com/group/creativedirectorsclub
Cordially, Steve
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