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How can auto dealers market themselves more effectively?
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Started this discussion. Last reply by AJ Mirabedini Jan 6, 2008.

Help me re-brand our agency!
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Started this discussion. Last reply by Steve McNamara Sep 30, 2007.

How to recruit new agency employees???
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Started this discussion. Last reply by Buddy 'Friendly' Wachenheimer Sep 15, 2007.

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AJ Mirabedini is now friends with Axelk and Hussam Khoury Jun 26, 2009

Profile Information

Interests: Pursuit of passion, athletics, Outside the box thinking, pushing the envelope, constant learning, people who can make me think!

About Me: Self made enterpenuer, boot strapping extraordinaire. Old enough to know better, young enough not to care.

After 18 years of doing it by the book, I've thrown the book out. I'm doing it my way now.

Areas of Expertise: Strategic planning, brand development, creative that sells. An agent of change. An advocate of building brands around relationships as much as product.

Current Company: Classic Marketing Group

Position: President/ CEO

Position Responsibilities: Strategic and visionary leader of the organization. Responsible for the development of a creative, innovative and proactive culture.

Industry: Retail, B-B

Company Description: 18 years old, staff of 12, $5-8 Mil. annual billings. In the midst of a major expansion. Targeting 40-50 staff, $20-$25 mil in billings.

Company Website: http://classicmkg.com

Graduation Year: 1983

Academic Institution: The College Of Wooster

AJ Mirabedini's Blog

New media for the baby boomers...

What is the role of web 2.0 and new media in reaching the baby boomers? The focus of the new media on the under 40 crowd makes perfect sense. What does the face of baby boomer media look like in 10 years????

Posted on August 13, 2007 at 4:54pm

Comment Wall (10 comments)

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At 3:17pm on October 24, 2008, Grybas said…: AJ never heard back from you on email or office VM. Hope all is well and would welcome connecting. Current clients include Shell Pennzoil and AMEX, among others. Best, Roland

At 3:07pm on September 2, 2008, AJ Mirabedini said…: Auria,

Some of the freshest ideas source from the most experienced and some of the oldest from the inexperienced.

At 2:30pm on September 2, 2008, Auria Abraham said…: Hi AJ,
I love your comment on the Old or Experienced" discussion. I worked at a very established music company for eleven years. My boss at the time was a very well-known jingle writer. He'd been in the business for almost 30 years when I joined the company in 1995. Some people were starting to view him as too old, out of touch, etc. I believe that at some point he started believing these things himself. I always believed that his talent as a composer and his years of experience, when put together with the arranging and producing skills of younger musicians would create magic. And it did. Over and over and over again - during my time there. I've since left and started my own music production company, and I don't buy into the labels that society imposes on individuals. I choose to seek out the value in every individual and harness their talent and experience. Keep on groovin'!

At 10:52am on January 5, 2008, Grybas said…: Hi Aj, Best Wishes for '08. We never did connect after my last email and VM. Send me an email if you would like to talk. Best, R

At 2:02am on September 19, 2007, Gayle Massey said…: Hi AJ:

Sorry for the late note back - I didn't get an e-mail to see your message. I would love to talk with you and find out more about your agency.

Send me an e-mail at gaylemp@comcast.net and let me know what your looking for, clients, etc.

Gayle

At 1:30am on September 11, 2007, catherine clinch said…: I'd love to sign on as your friend - thanks for asking! Tell me some more about your company. What kind of clients do you work with?

At 11:49am on September 4, 2007, AJ Mirabedini said…: I think in our exuberance to engage in new technology and media we are overlooking those exact people. Our industry is so awed by the new toys out there that we're jumping to allot of conclusions about the users.

Our parents and grandparents still represent a huge economic force. For the most part they do not blog, text, visit face-book and care about widgets. We need to be able to stay centered on our services to our clients and their consumers but delivering the message to who needs to receive it, however they can receive it.

While I cannot get enough of the possibilities of web 2.0 and new media I have to constantly remind my staff and myself that we are in unique transitional state as an industry. Our jobs are to guide our clients through these times.

At 7:06am on August 31, 2007, Ian Venskus said…: Hi AJ,

I'm interested in finding out what services your interested in? Send me an email at ian.venskus@gmail.com if you get the chance. If it's freelance I'm probably up for it.

At 12:59pm on August 24, 2007, Gayle Massey said…: Hi AJ:

Thanks for the friend request.

Gayle

At 2:51pm on August 4, 2007, Steve McNamara said…: Hi AJ - I’d like to invite you to join AdGabber’s Creative Director's Group.

You can check it out via the “Groups” tab at the top of your page, or:

http://www.adgabber.com/group/creativedirectorsclub

If you have the time, please tell us how you come up with creative ad ideas.

Cordially, Steve