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renny tirador commented on Steve McNamara's group 'Creative Directors Club'

Things are looking up!!!!

Apr 14, 2009

Profile Information

Personal Site/Blog: http://www.3outoftheblue.com

Interests: golf

About Me: Happily married with grown children and constantly looking for ways to improve my skills and knowledge in marketing and advertising. At 56 years old, I feel I am at my best ever as far as the balance between my career, my family and my activities.

Areas of Expertise: finance marketing, travel & tourism, cruise industry, health care, retail, restaurant marketing, hispanic market

Current Company: outoftheblue advertising

Position: president/executive creative director

Position Responsibilities: new business and creative direction

Industry: advertising

Company Description: marketing/advertising agency specializing in finance, travel & tourism, cruise industry, retail and health care

Company Website: http://www.3outoftheblue.com

Work History: I have been in advertising for more than 30 years. I have held both creative and managerial positions throughout the years and have been agency owner for the last 10 years

Graduation Year: 1974

Academic Institution: university of florida

Renny tirador's Blog

It’s Not Whom You Reach, But What You Say

By Renny Tirador, President/Executive Creative Director

OutOfTheBlue Advertising

Just as too much wind can take the edge off a perfect golf stroke, too much science can take the creativity out of advertising. With the popularity of placing consumers into neat, descriptive boxes, it’s important to remember that advertising is both an art and a science. In fact, overtargeting is one of the reasons why many ad campaigns fail. Sometimes ad agencies and their clients get so… Continue

Posted on September 10, 2008 at 10:56am

why we love brands

By the time my daughter turned 16, she was so much influenced by brands and what they meant, that the first car she wanted was a BMW. What made her fall in love with BMW over let’s say a Honda Civic? I’d like to think that she had done her homework, comparing the features of each car, the engines, the workmanship, the miles per gallon, price, etc. However, that wasn’t the case, she was more interested in driving around with a BMW logo on the hood of her car than anything else.

At 16,… Continue

Posted on September 4, 2007 at 3:08pm

Comment Wall (3 comments)

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At 5:16pm on September 10, 2007, Michael Kleinheinz said…: Renny,

Thanks for the add.

Best,
M

At 11:12am on September 4, 2007, Steve McNamara said…: Great - hope to see you in the CD group. When you go there you'll see a discussion questions about how you get creative ideas - and we welcome you to ost your comments there. Cordially, Steve

At 1:22pm on September 1, 2007, Steve McNamara said…: Hey - you ought to be in AdGabber’s Creative Director's Group.

You can check it out via the “Groups” tab above or

http://www.adgabber.com/group/creativedirectorsclub

If you have a moment, please share how you create ad ideas.

Cordially, Steve