Heather Dougherty 37, Female United States: Share on Facebook Share Twitter

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hGirle HQ

Profile Information

Personal Site/Blog: http://www.hgirle.com

Interests: advertising, web design, user experience, emerging media, socio-cultural response to technology, AIGA, gardening, cooking, collage/montage, traveling, environment, politics

About Me: A creative in the online realm since 1999 (traditionally schooled in graphic design). I love the complexities of designing online experiences and the rich understanding of the human experience it provides. I'm intrigued and excited by the recent shift in marketing to 'listen mode', having always wanted to advertise without being intrusive and overbearing. I find myself increasingly attracted to the affects of technology on various cultures and trying to imagine what it means for the future.

I am also heavily involved in the AIGA - currently the event chair for the monthly networking event, dMob (design mob), in Portland and soon to be Mentorship Committee Chair for this new effort here in Portland.

Areas of Expertise: user-centric, standards compliant web design for sites ranging from small static content sites to large database-driven web applications / email marketing / online advertising

Current Company: HMH

Position: senior interactive art director

Position Responsibilities: interactive strategy, website design, email marketing and online advertising

Industry: marketing & communications

Company Description: HMH is a creative marketing communications agency offering an extraordinary range of integrated services including brand strategy, advertising, graphic design, public relations, interactive, media buying and production. With offices in Portland, Oregon, and Charlotte, North Carolina, we service accounts nationwide.

Company Website: http://www.thinkhmh.com

Work History: HMH / senior interactive art director / 10.2005-present

Vanguard / design manager / web services / 10.2001-07.2005

GSI Commerce / web designer / 06.1999-05.2001

Various part-time print design jobs throughout school.

Graduation Year: 1999

Academic Institution: Moore College of Art & Design

Heather Dougherty's Blog

iLove/iHate iPhone

Let's get ready to RUMBLE!! All channels are officially abuzz about Apple's iPhone and I've got one thing to say to all the naysayers...don't hate the playa, hate the game.

I'm not going to pretend to know what has kept the more experienced mobile phone manufacturers from beating Apple to the punch, but having spent some time in a large corporate environment, I've got a pretty good idea (or twenty). Now, I'm no Apple cult follower by any means (although I am a Mac user),… Continue

Posted on June 27, 2007 at 5:15pm

Helio Ocean - Don't call it a phone

Sure, Helio's tagline for their Ocean product is the brainchild of some agency folk (not unlike ourselves), but it seems to resonate. It doesn't feel stuck on to me or too grandiose. It feels just right. Like a statement to pull people forward into the next phase - or possibly, for some, into the one we're in the middle of. It's a statement that, if it sticks, could transition peoples' perspective on technology and the hardware that facilitates it. Now, what I admittedly don't know is if the… Continue

Posted on May 24, 2007 at 1:12am

Cingular/AT&T txt msg commercial

I love this commercial. Not only b/c it (oh so very obviously) speaks to technology's effect on culture and behavior, but I just crack up when the Mom gets all tripped up at the end. I don't know if it quite beats out the other mother/daughter "nice fight" one they did… Continue

Posted on May 10, 2007 at 5:07pm

Social Media projects

I'm stealing this bit from a question Steve Hall posed (below) and my response to it. It's a good place to start for my blog here as it's my current obsession.

Steve Hall posed:

Has anyone taken a dive into the world of social media? Is anyone putting together programs for themselves or for their clients that focus on people-powered media? Is this real or is social media yet another name for what's been around forever: the fact people like to talk to each… Continue

Posted on May 5, 2007 at 12:13pm

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At 12:59pm on September 20, 2007, Mark Schoneveld said…: Philly Rules! Excellent.

At 3:15pm on April 18, 2007, Heather Dougherty said…: It IS a great place to live. I absolutely love it. I don't drive much (I bus it to work), so I'm rarely at the mercy of traffic. I know there are some really bad spots during rush hour....like up the 5 from here to Vancouver, WA.

At 10:39am on April 18, 2007, Steve McNamara said…: Looks like you're just up the 5 from me. I took the wife and daughter up to Portland last month - we found some very charming neighborhoods, although the traffic was a bit thick. All in all, looked like a great place to live.

At 12:01pm on April 17, 2007, Eric said…: Hey Heather, it's always great to connect with fellow East Coasters! Man I miss Gino's!

At 10:25pm on April 16, 2007, Heather Dougherty said…: The gov.'s trying to steal our music again. This time with skyrocketing license fees for internet radio. Help!

At 7:06pm on April 16, 2007, Heather Dougherty said…: I just want to say "hat's off" to AdRants. You consistently make my day. Good to know there are others out there scratching their heads trying to picture the board room pitch for some of the pathetic advertising we're accosted with everyday. Oh, and to hail the breakthrough pieces, like the Guiness guys...BRILLIANT!