What I Do.
I don't gather and measure knowledge. I leverage proven and proprietary consumer knowledge creation processes to create new knowledge that has never previously existed to be gathered and measured. This gives my clients a distinct advantage in markets, with consumers and over rivals operating with old data in the development of new product concepts and product positioning strategies.
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1) Technological Innovation which is why companies grow in fits and starts;
2) Product Design Innovation which more often than not is practiced simply to make the old look new - i.e. turning mops into Swiffers;
3) and the most underutilized and least understood Innovation - Perceptual Innovation leading to Perceptual Monopolies that enable companies to
A) Change consumer habits and practices;
B) Reverse the effects of mature product and category (or industry lifecycles - every company's challenge in fast track consumer packaged goods categories and automobiles);
C) And, if you're a company such as Starbucks or Home Depot desperately in the need - turn mature earnings companies back into rapid growth businesses.
This all speaks to c-level execs who are the leaders in charge of innovation driving the growth of their company. If you are interested in calling on the likes of CEO Howard Schultz at Starbucks about such matters - we should talk more. This is how business changes.
I would be interested in having a conversation about this idea of new business development and what opportunities may be available. Please message me back!
Cheers, Tom
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