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Farewell to the strangely familiar man in the mirror

Anyone old enough remembers where they were when they heard that Kennedy was assassinated. In 1977 I was in a coach car park when people shouted – literally wailed – over the death of Elvis Presley. I remember the assassination of Lennon, Kurt Cobain’s ‘official’ gunshot wound to the head and the loss of Freddie Mercury. Last week I first heard the rumours about Michael Jackson whilst watching TV. My fears were soon confirmed via my fellow lost souls on Twitter. At least for Presley, his family…See More

Blog post by jonathan Gabay Jun 29, 2009

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SOUL TRADERS

As in war, the first casualty of marketing is truthAll too often politicians are exposed as back-bench spin doctors pushing toxic doses of promises 'cut' with low grade authenticity which ultimately leaves voters hooked on a cocktail of confusion and bewilderment. Too many times, the same is true in commerce, which in part, is supposed to be driven by competitive choice. Rather than enjoying their choices, consumers are abandoned to trudge through a swamp of blandness bordered by endless…See More

Blog post by jonathan Gabay Jun 17, 2009

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Profile Information

Personal Site/Blog: http://www.brandforensics.co.uk

Interests: brands, copywriting, pyschology, pr and chunky monkey ice cream

About Me: brand consultant, author, lecturer at the world's biggest marketing training body and media spokesperson

Areas of Expertise: branding of celebrities, companies and politicians
Also award winning copywriter

Current Company: gabay Ltd

Position: Director

Position Responsibilities: You name it - I do it

Industry: marketing

Company Description: creative marketing brand consultancy

Company Website: http://www.brandforensics.co.uk

Work History: PR
Copywriting
Author
Lecturer
Media spokesperson
Consultant

Graduation Year: 1977

Academic Institution: CIM

What Services Can You Offer Adgabber Members?: Key note speaches
branding
media insights

What Services Are You Looking For From AdGabber Members?: networking

Jonathan Gabay's Blog

Farewell to the strangely familiar man in the mirror

Posted on June 29, 2009 at 4:30am

SOUL TRADERS

As in war, the first casualty of marketing is truth

All too often politicians are exposed as back-bench spin doctors pushing toxic doses of promises 'cut' with low grade authenticity which ultimately leaves voters hooked on a cocktail of confusion and bewilderment. Too many times, the same is true in commerce, which in part, is supposed to be driven by competitive choice. Rather than enjoying their choices, consumers are abandoned to trudge through a swamp of blandness… Continue

Posted on June 17, 2009 at 6:39am

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At 7:35pm on January 11, 2008, David Tham said…: the honor is mine...

So, what is it like in the ad industry there in UK? Very competitive I guess... its exciting to understand more of other industrial leaders in the same industry, especially yours.

I have read many newsletters about business advertising culture in the west and I am curious of the kind of planning structure that company makes before they decide on their expenditure in A&P.

Trust me when I say its really different here...

I hope you don't find my irritating asking you stuffs.

Cheers!

At 5:04am on January 10, 2008, jonathan Gabay said…: nice to meet you...

At 8:53pm on January 9, 2008, David Tham said…: Hi Jonathan,

Guess you don't quit get guys dropping you a "I want to know you" kind of note every other day. Well, heres one... I am new to adgabber and I really am amaze with the kind of quality people here. Guess this is where every guru and "big kahunna" are...

I hope you can accept my hand for friendship from across the globe.

Cheers!