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What Gives a TV Commercial A "Hook"?

Replied Sep. 25, 2007

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Latest Activity

Kurt Beren Geiger updated their profile

January 9

Kurt Beren Geiger replied to Bill Dussinger's discussion '"Trust Me" TV Show'

Too bad Trust Me was cancelled, but hey, a new season of Mad Men is on its way... :)

August 1, 2009

Kurt Beren Geiger replied to MichaelBurns's discussion 'Keeping the Ideas Flowing' in the group Copywriter Group

I watch as many films as possible... :)

August 1, 2009

Profile Information

Personal Site/Blog

http://www.kurtgeiger.nu

Interests

If it's not online, it's of no interest.

About Me

Swedish-American with one foot over there and the rest of my mind and body over here. And a finger on the pulse of the world...

SWE MOB: +46[0]739879007
GER MOB: +49[0]1739208699
MSN: kgeiger@hotmail.com

Areas of Expertise

Strange but true: An advertising creative with a solid academic background in marketing communications.

Current Company

McCann Erickson Düsseldorf

Position

Senior Copywriter

Position Responsibilities

Creating engaging ideas that work across market borders and in all media channels.

Industry

Advertising

Company Website

http://www.mccann.de

Work History

:: I've worked with agencies like :: BBDO-InterOne [Wiesbaden] :: Bernard Hodes [Los Angeles] :: Cappuccino [Stockholm] :: cosmoblonde [Berlin] :: Ehrenstråhle BBDO [Stockholm] :: JWT [Düsseldorf] :: Mallan [Stockholm] :: McCann Erickson [Düsseldorf] :: Pool Interactive [Stockholm] :: Q Mindware [Berlin] :: Sandler Mergel [Stockholm] :: Volley [Stockholm] :: WAG&S [Berlin] ::

:: I've worked with clients like :: ABB :: AGA Gas :: Aqeri :: Arla :: Carta Booz Allen Hamilton :: Ericsson :: L'Oréal :: Linde Gas :: MARTINI :: Mazda :: NESTEA :: Noisy Musicworld :: The Nuance Group :: Nynas :: Rockwell :: SCA-Tork :: Scandinavian Airlines :: Sony Ericsson :: SWECO :: Toshiba ::

:: And I've been awarded with :: Mobius Awards 2009, Certificate for Outstanding Creatvity :: Viral Fim Festival 2009, Présélection pour le Prix de l’extrême :: Creativity Awards 2006, Platinum Print :: Creativity Awards 2006, Merited TV :: 100-wattaren 2001, 50 Watt Producentreklam ::

:: Check out my work at www.kurtgeiger.nu ::

Graduation Year

1998

Academic Institution

IHR – Stockholm University

Here's my most recent work:

Toshiba – No Matter What

Use: 2009 Client: Toshiba Europe GmbH
Regional Marketing Manager: Goran Kurt
Marketing Coordinator: Deborah Scharnhoop
Agency: McCann Erickson Düsseldorf
Creative Director: Thomas Keil
Creatives: Kurt B. Geiger & Holger Pfeifer
Agency Producer: Inge Dickewied
Account: Mira Gorsic
Director: King Kahlil [Jens Junker & Simone Schirmer]
Production Company: Bakery Films Hamburg
Producer: Hans Lechner

:: Featured in Lüzers Archive, Nr. 6 2009 ::
:: Mobius Awards 2009, Certificate for Outstanding Creatvity ::
:: Viral Film Festival 2009, Présélection pour le Prix de lextrême ::

Dont get angry, get Toshiba
Toshibas No Matter What Guarantee is worth getting excited about. Very excited. Because if you buy a Toshiba laptop youre covered for just about anything. Accidents. Theft. Unemployment. No matter what. And your satisfaction is guaranteed. In addition, all Toshiba laptops come with the reliability and high quality you've come to expect. Find out more at nomatterwhatguarantee.com.

Kurt Beren Geiger's Videos

Comment Wall (13 comments)

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At 12:00pm on February 2, 2009, Ash Chagla said…: lol :) it's all good.

At 4:02am on January 22, 2008, Eric De Becker said…: welcome sir !

At 7:54pm on January 5, 2008, tobeornottobe said…: my pleasure Kurt:)

At 9:32pm on October 26, 2007, Christi McIlwain said…: Välkommen! Hey Kurt. What would be the best way to learn the Swedish language? My grandparents are all from Sweden and came to America before they were married. When I asked them to teach me as a child they would just say something I didn't understand and then giggle. I know a little here and there. I am trying to gasp part of my background...

At 6:54pm on September 25, 2007, Steve Hall said…: On the AdGabber mouth icon. It's called a favicon and it works when you host a site yourself because it's a file you place on your server. Since the social network site Ning hosts AdGabber it doesn't work. I can talk to them about getting it to work. Also, if you just want to havr the graphic, I'm happy to send it to you.

At 2:09pm on September 15, 2007, Benny Brotman said…: I originally contacted Kurt, regarding a commercial he'd posted on youtube, which he'd been involved with creating and again recently, regarding a different aspect of the same commercial. Each time I was in contact with him, he was quick to respond, friendly and thorough in his response, and generally just came across, not just as professional, but as a good guy. Given the fact that I approached him as a complete stranger, I think that speaks a great deal about Kurt's character.

I know this is quite a long comment, but I think it's worth sharing, so there it is...

At 4:26pm on July 24, 2007, Van Shea Sedita said…: Nono thank YOU.

At 10:21am on June 6, 2007, Iris Freitas Duarte said…: You are welcome, always :)

At 2:54pm on May 8, 2007, Ang said…: Hi Kurt. I just wanted to let you know, that I can totally out benchpress you. FYI.

At 5:36pm on May 4, 2007, TopCreatives said…: Dude! We are an online group. And we need copywriters. Damn, good match! make sure to sign up when we launch this week, and you can participate in creative brief challenges for cash.

See ya soon!