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Mary Baum
St. Louis, MO
United States - Share
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Mary Baum's Groups
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DesigNing
37 members
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Copywriter Group
202 members
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Creative Directors Club
275 members
Mary Baum's discussions
Welcome, Gabbers! Let's talk about the work.
Profile Information
- Personal Site/Blog
- http://marybaum.com
- Interests
- All the marketing disciplines and their evolving media; tennis (playing, not watching); business and economic policy; everything Mac; ancient and modern history; neurology and psychology;
- About Me
- I'm a branding consultant to the financial-services, technology and b2b markets who occasionally continues the client relationship with integrated direct and online marketing.
I play competitive tennis and help Harry Webber with his think tank, the Institute for Advanced Practices in Advertising.
- Areas of Expertise
- Branding, product launches and targeted marketing for medium-sized companies, especially in financial services, technology and anything construction or residential.
Integrated sales promotion and DM.
- Current Company
- Mary Baum Creative Services
- Position
- Owner/Creative Director
- Position Responsibilities
- Making clients look like billion-dollar corporations and then generating the revenue to get them there.
- Industry
- Branding and direct. (I must be crazy.)
- Company Description
- An entity that combines the design sensibilities of a branding firm with the zeal for revenue of a rather orthodox direct-response firm.
People seem to like the combination, though. Since I gave a presentation to a local group of entrepreneurs in early October, I've been swamped - can't really take on another project until I get some help . . .
- Company Website
- http://marybaum.com
- Work History
- Spent the nineties working first at and then with Maritz Inc., a billion-dollar firm that helps big companies get the most out of their people with programs that include training, communications, incentives and travel. Maritz also has a little-known but very big research division that has been my client since 1993.
In the eighties I was at a variety of ad agencies in St. Louis, MO and one in Kansas City, working mostly as an art director but also as a writer on a variety of accounts in packaged goods, healthcare, technology, home furnishings and financial services.
In the if-you-care department:
I've won some design awards. And before art school, I spent a couple of years at Brown, in Providence.
- Graduation Year
- 1983
- Academic Institution
- Washington University School of Art
- What Services Can You Offer Adgabber Members?
- Advice, opinions, cheerleading - and soon, a business model that might make sense for enterprising creatives in a difficult market. Look for that in the first half of 2009.
- What Services Are You Looking For From AdGabber Members?
- I am very close to needing some help servicing the business I've picked up in the last month. If I land one more account, I'll be at maximum capacity, and I need time to develop the materials and systems for Phase 2 of the model I'm working on. So you may find me yelling for help in the Art Directors' and Writers' clubs pretty soon.
Om Malik likes . . .
This article: http://tinyurl.com/5zyhqd, which he shared in a Tweet earlier today, calling it "arguably the best thing on the web." Instead of writing the copy that is technically due RIGHT NOW, I'm sharing it with you guys.
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Comment Wall (33 comments)
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*clears throat*
How are you, Mary. YOU?
Are you still keeping it damp, woman...the "nether regions"...as you put it?
Anyway...how is Mary B. doing?
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