Matt H 31, Male Columbus United States: Share on Facebook Share Twitter

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Marketing to minorities
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Started this discussion. Last reply by shig Nov 15, 2007.

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Interests: Advertising, Media

About Me: My marketing department and I continually raise the bar in utilizing new media to attract and retain young professionals within the arts community in Columbus, Ohio. We are looked up to as the leaders in our arts community in marketing, advertising and promotions and have been asked to speak to other non-profit organizations on how best to use new media in conjunction with traditional.

My personal favorite was an online/offline mystery scavenger hunt that I developed, designed, executed and oversaw. It was a promotional campaign for an upcoming mystery show that took players from a window display at a mall to a radio station's (sponsor's) website, to landmark Columbus, Ohio, buildings and much, much more. All to solve one mystery: Who Stole The Music?

It was a smashing success locally and even gained us national exposure.

I'm pretty much awesome.

Areas of Expertise: Web 2.0 management, media planning and buying, marketing collateral coordination, graphic design, event planning, market research, copywriting

Current Company: Professional Ballet Company

Position: Marketing Manager

Position Responsibilities: Managing marketing (online and off).
And advertising (online and off).
And promotions (online and off).
Other duties as assigned (online and... you get the picture).

Industry: Non-profit, arts

Company Description: I work for one of the top professional dance companies in the country and the top arts organization in the city.

Work History: VOLUNTEER:
(current) Director of Communications - Hugh O'Brian Youth Leadership Ohio South
(current) Graphic Designer - Dance Compassion Project benefiting the Ohio AIDS Coalition

Graduation Year: 2002

Academic Institution: Ohio University

What Services Can You Offer Adgabber Members?: The joy of a young man's laugh.

What Services Are You Looking For From AdGabber Members?: The joy of a young woman's laugh.

An ad, to me, is so much more than just trying to get a potential customer to notice you. Current employees also notice the ad and feel proud of the company for which they work; competitors feel envious; and your buyers feel happy in the purchase they've made.

Matt H's Blog

Lazy Sales Reps - they're getting worse

Is it just me, or have print media sales reps gotten worse?

I can't blame them, really. I know that newspapers (and all print, for that matter) are flipping out about nontraditional media's encroachment on their turf and taking their readers. And good sales reps are getting harder to find, because they're going to where they believe the best sales and money are.

I get sleazy sales "professionals" that seem like they spent the better part of their lives peddling used…

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Posted on November 1, 2007 at 4:30pm

Comment Wall (5 comments)

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At 4:25am on April 15, 2008, White Lion said…: Great page, also some of your posts invoke a little thought. Thanks

View my page on Meet Folks Online!

At 6:29am on November 6, 2007, Buddy 'Friendly' Wachenheimer said…: If you love white space
http://adholes.com/postings/1ebb0c3938aad682122be2d775f1061e

At 3:48pm on November 4, 2007, TJ said…: You want to be part of my "How far can we take it" experiment on the "Colbert 08" idea with Fritolay?

At 1:33am on November 3, 2007, TJ said…: I think the guy we need to get to is Jason McDonell, Doritos’ director of marketing and advertising.

I wonder if anyone in here has him in their rolodex?