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One of the smartest integrated marketing pros in the business

Feb 5, 2009

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Personal Site/Blog: http://www.brandczar.com

About Me: Steven L. Savino is Founder, President and CEO of Savino Global Group, LLC., specialists in global marketing seminars and executive workshops. He has 25 years experience as a professional marketer and is a senior-level business executive who specializes in the area of strategic brand marketing. Steve Savino has exceptional global brand building experience with breadth of accomplishments across packaged goods, retail, electronics, entertainment/theme parks, internet/intranet and franchising.

To summarize his background, Mr. Savino has been a very successful, senior-level executive with a proven track record in positioning consumer brands for market share growth and profitability gains. Steve is a true change agent that employs versatile leadership and interpersonal skills with a demonstrated ability to manage the critical success factors that produce results. His strong team-building and people development skills have resulted in measureable success in leading a number of turnaround global brand building efforts, including Smirnoff Vodka at Diageo PLC, Six Flags Theme Parks at Time Warner, Inc., Century 21 Real Estate at Cendant Corporation and the Ragu’/Bertolli brand portfolios at Unilever Bestfoods North America. Mr. Savino offers strong leadership credentials and has significant industry experience to positively impact any marketing organization seeking world-class status.

Career Highlights Include:

- As General Manager and member of Unilever's senior management Operating and Grow Leading Brands Committees, Mr. Savino led a near billion dollar Unilever Bestfoods business unit consisting of the world's largest Olive Oil (Bertolli®) and Pasta Sauce (Ragu®) brand portfolios with direct P&L responsibility and oversight of Consumer and Trade Marketing, Manufacturing, Supply Chain, R&D and Finance.

- As Executive Vice President of Global Marketing for Century 21® Real Estate Corporation (division of Cendant Corp.), the world's largest residential real estate sales organization, with more than 6,600 offices in 30 countries and territories worldwide, Mr. Savino led a global effort centered on a new strategic marketing direction that successfully differentiated CENTURY 21®, while building awareness and enhancing image. Accomplishments include the highly successful,
EFFIE Award winning, national advertising campaign titled, "Real Estate for the Real World™," combined with increased brand exposure brought about through national sponsorships and promotions, including those with Major League Baseball®, LPGA®, NHRA® and Ringo Starr and His All-Starr Band Tour. These efforts were complemented by the strategic introduction of new, niche targeted brand extensions and a number of highly successful web-based Internet and Intranet technology platform initiatives. As a direct result of Steve’s leadership, these new, highly creative, marketing initiatives were implemented and have been the key drivers behind the surge in Century 21's revenue and EBITDA growth.

- As Chief Marketing and Sales Officer for Six Flags Entertainment Corporation, formerly a Time Warner Entertainment Company, Mr. Savino developed the brand marketing, group sales, and sponsorship strategies that built the Six Flags Theme Parks' brand equity and grew top-line revenue through synergies with Time Warner affiliates, most notably Warner Bros. Studios.

- Additionally, Mr. Savino has worked on worldwide brands as the Vice President of Marketing over Smirnoff Vodka at Heublein, Inc., (now called Diageo-GuinnessUDV) and in various Brand Management positions with Anheuser-Busch and with the Southland Corporation.

Steve Savino earned his M.B.A. degree from the Babcock Graduate School of Management at Wake Forest University and his bachelor’s degree in economics from Villanova University. Additionally, Steve has completed the required course work toward a Ph.D. degree in marketing at the Darden Graduate School of Business at the University of Virginia, where he also served on the UVA marketing faculty. Mr. Savino is a member of the board of directors for Uppertaste.com, Inc., an internet-based lifestyle portal, where he serves as the Board’s chief marketing advisor.

Steve Savino is the lead facilitator for all Savino Global Group in-market seminars, as well as all custom in-house workshops.

Areas of Expertise: Strategic Brand Marketing, global marketing, brand development, brand management, marketing executive development

Current Company: savino global group, llc.

Position: CEO - Savino Global Group, LLC.

Industry: consumer packed goods, retail, entertainment, franchising, internet/intranet, B2C, B2B, global branding

Company Description: global marketing seminars and executive workshops. We develop the strategic skills of brand marketers.

Company Website: http://www.savinoglobalgroup.com

Work History: 25 years experience in brand marketing with a number of multi-national companies

Academic Institution: Undergraduate - Villanova, MBA - Wake Forest (Babcock School), Doctoral Program - UVA (Darden School)

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At 4:59pm on February 5, 2009, Grybas said…: One of the smartest integrated marketing pros in the business

At 9:47pm on July 29, 2007, Mary Euphrasia Healy said…: Hi there Steve, nice to meet you on adrants

At 3:23pm on July 28, 2007, Ken Toumey said…: Hello Brand Czar, Thanks so much for adding me....a measly little peasant. Your profile tells me that for a Villanova guy...you have definitely overachieved! Ken