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For the past 40 years I have been involved primarily in brand research, much of it in the service of identity companies but also including agencies, marketing consultants and marketing companies.
From my selfish viewpoint, branding experts can be divided into two major groups, those who believe
research can be helpful and those who do not.
Those who do not
are likely to say something like, "Consumers (read any audience)
are not…
Posted on May 23, 2007 at 8:18pm
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© 2012 Created by Steve Hall.