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Profile Information

Interests: Internet / Marketing

Areas of Expertise: •International Business Development
•Internet Sales & Marketing
•Key Account Management
•Advertising Network
•Internet Media Planning/buying
•Opt-in e-mail Direct Marketing
•Ad Server Management
•Search Engine Marketing
•Search Engine Optimization (SEO)
•Pay-per-click Management (PPC)
•Affiliate Marketing
•IT Services Inside Sales

Current Company: Natural Search Internet Solutions pvt. ltd.

Position: Head Of Interactive Media

Industry: Internet Advertising

Company Website: http://www.naturalsearch.co.in

Work History: PROFILE - (8.5 YEARS - INTERNET MARKETING & SALES, BUSINESS DEVELOPMENT & INTERNATIONAL SALES)

Head Of Interactive Media
Natural Search Internet Solutions Pvt. Ltd., Bangalore, India (Since Oct 2005)
Natural Search is 3rd largest Search Marketing Company in India after Google & Yahoo with offices in UK and into lead generation business with focus on top financial clients in UK
• Managing top line of the organization driving different Strategic Business Units viz; Media Planning / Media Buying in UK (Advertising Network), Search Engine Marketing - Search Engine Optimization (SEO) Pay-per-click (PPC), Affiliate Marketing programs & e-commerce Affiliates.
• Managing a team of 40 for different SBU - Ad Networks/PPC/SEO/Affiliate Marketing (6 A/c supervisors)
• Driving Innovative methodologies for campaign optimization and management, thus revenue generation opportunities.
• Conceptualized web-analytics tool for PPC/Ad Network reporting & ad serving.
• Team training and staffing, process orientation across all SBUs.
• Key Success: Aggressive revenue management, Client management on Finance - Loan/Debt Management, Insurance, Telecom, Health Care, Dating etc.
• Sales Management

CORPORATE MARKETING
Patni Computer Systems Ltd., Mumbai, India (Dec 2004 - Oct 2005)
Patni Computer Systems Ltd. is India’s 6th largest IT services company with revenues in excess of $450 million, 12,000 employees and focus on Americas, Europe and Asia-Pacific market.
• Managed Internet Marketing, Inside Sales / Business Development for US/Canada market.
• Lead generation thru Internet Marketing – Driving online marketing initiatives and managing SEO vendor & PPC (pay-per-click) campaigns eg: Six Sigma webinar.
• Managing Inside sales team for lead generation of Enterprise Application Services (EAS)
• Responsible for Data analytics, new account profiling, mapping, prospecting, identifying needs and pain areas of prospects interacting with IT decision makers Director/CIO of fortune 1000 organizations and generate leads as well as pipeline activity for US sales team thru this team.
• Key Success: Break-through into several manufacturing giants in US/Canada and worked on Online marketing plan for lead generation.

Graduation Year: 2000

Academic Institution: Mumbai University

What Services Can You Offer Adgabber Members?: •International Business Development
•Internet Sales & Marketing
•Key Account Management
•Advertising Network
•Internet Media Planning/buying
•Opt-in e-mail Direct Marketing
•Ad Server Management
•Search Engine Marketing
•Search Engine Optimization (SEO)
•Pay-per-click Management (PPC)
•Affiliate Marketing
•IT Services Inside Sales