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What were they thinking?
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Average time someone spends READING an ad?
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Importance of Research in Branding
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Personal Site/Blog: http://bigbullcreative.com

Interests: Blogging, Graphic Design, Marketing, Networking, Living Large, Adoption

About Me: Spreading the word that no designer should work for FREE. I don't care if you are a graduate or just in school. Visit http://no-spec.com and learn more. The AIGA, GAG and other associations that set the standards in the graphic design industry are against any designer NOT getting paid or submitting a design anywhere and not getting paid for it. Spec work comes in all forms; competitions, getting solicits for work etc.

Areas of Expertise: BA - Journalism, speech communications. Minor Design.
I'm passionate about adoption.

Current Company: Owner - Big Bull Creative

Position: Graphic Design

Company Website: http://bigbullcreative.com

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A Conversation About Speculative Work In Graphic Design - A Plain Explanation.

It starts off simple enough. A prospective client calls and says, “Show us a few mock up ideas and we’ll pick which one we like.” Unfortunately that is exactly how speculative work or “spec” work originates, which is immensely frowned upon in the graphic design industry. Check out AIGA {American Institute of Graphic Arts}…

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Posted on August 26, 2007 at 9:30pm