- Blog Posts (9)
- Discussions (20)
- Events
- Groups (3)
- Photos (5)
- Photo Albums
- Videos (18)
Music
Sunny Cervantes's Groups
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Ads of the World
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The Asian Creative
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Creative Directors Club
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Sunny Cervantes's Discussions
What Happened to Our Sense of Humor?
Replied Dec. 28, 2007
Are there any accounts you won't work on?
Replied Dec. 28, 2007
Self Promotion
Replied Nov. 16, 2007
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Profile Information
- Personal Site/Blog
- http://www.marketingaddict.blogspot.com
- Interests
- Marketing, Blogging, Feature Writing, Black and White Photography, Scuba Diving
- About Me
- I work as a marketing consultant who feeds her writing frustrations by churning out voluminous marketing plans. Someday, my SWOT analyses written in Verdana, font size 8 might win a Pulitzer. That is my happy thought as I slave in front of the computer trying to beat my deadline of 30 complicated PowerPoint slides for a business review...yesterday.
Together with 4 dogs, 2 hamsters, a rabbit, a cat and a chicken named Ms. Cluckie, my daughter and I live deep in the Philippine hinterlands. We do get 4 bars on our cell phones but smoke signals are probably best.
- Areas of Expertise
- Marketing and brand management
- Current Company
- Freelancer
- Position
- Marketing Consultant
- Position Responsibilities
- • Conceptualizes and develops strategic marketing plans, communication plans
• Handles brand strategy and management
• Conceptualizes and develops effective sales and marketing tools
• Conducts marketing seminars and training programs
• Conceptualizes and develops other custom marketing solutions and services for SMEs and start-ups
- Industry
- FMCGs, hotels/tourism, pharma
- Company Website
- http://www.marketingaddict.blogspot.com
- Work History
- Core marketing competencies include:
-Extensive knowledge in marketing and product management.
-Extensive knowledge in brand building and management.
-Extremely adept in the conceptualization, implementation, management and evaluation of marketing strategies and programs.
-Highly skilled in other significant areas of marketing such as forecasting, product development, packaging, advertising, public relations, sales, distribution, customer relations/service and promotions among others.
-Highly proficient in conceptualizing and implementing various marketing and promotional programs designed to optimize sales, profit and increase market share.
-Extensive knowledge in market research such as UAI, FGD, blind product tests, packaging tests, advertising tests and brand name studies among others.
-Equally adept in data analysis such as sales and profit analysis, industry and competitive analysis as well as market and consumer profile and segmentation.
-Extensive advertising knowledge and experience specifically in the conceptualization design and layout of various communication materials needed for marketing, advertising and public relations requirements such as brochures, posters, leaflets/flyers, AVPs and press kits among others.
-Highly skilled at conceptualizing advertising copy, press releases, articles and web copy.
-Experienced in serving as product spokesperson for trade shows, product tours, press junkets and other media related events.
-Extensive experience with mentoring entrepreneurs and other marketing professionals on the different aspects of marketing.
-Highly capable of managing multiple development projects under tight deadlines and tight budgets.
-Extensive experience working with international clients.
-Solid background in the following industries: FMCGs, pharma/medical and hotels/tourism/leisure and travel.
- Academic Institution
- University of the Philippines
- What Services Can You Offer Adgabber Members?
- Consultancy Services include:
- Strategic marketing planning, development and management
- Brand strategy and management
- Business, communication and advertising plans
- Development of effective sales and marketing tools
- Marketing seminars and training workshops
- Other custom marketing solutions and services
- What Services Are You Looking For From AdGabber Members?
- - Good project referrals
- Potential clients and business partners
And it would be nice to have new friends. :)
The Marketing Girl
Start a business
Launch a product or service
Build, strengthen or revive your brand
Increase sales and profit margins
Expand to other markets
Widen your existing consumer base
Provide professional marketing help for other marketing needs of your business
A marketing consultant can also:
Analyze your sales data
Conduct business and brand reviews
Do strategic marketing planning
Forecast your sales
Plan your marketing and advertising budget
Conduct competitive analyses and analyze your competitive landscape
Formulate market research strategies
Plan your communication campaigns
Coordinate with your advertising and PR agencies to effectively implement your communications campaign.
Conduct marketing workshops and seminars to train your employees on areas such as customer service.
A marketing consultant will help you meet your business’ marketing needs.
For more of me, visit my marketing blog.
For more questions and answers on being a marketing consultant, go to:
Sunny Cervantes's Photos
Sunny Cervantes's Videos
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Jumbo Shrimp Marketing
Added by Sunny Cervantes
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How to sell soap
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Bill Hicks on Marketing
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Sunny Cervantes's Blog
Dear Emma
Dear Emma,
Thank you for your input. I truly appreciated the statistics you have provided.
But, as I stated on my post, it was not the Frenzy commercial itself that I was having an issue with. In fact, that was not my first post about Frenzy. When I first saw their commercial, I applauded Frenzy for it. I thought it was rather brave of them to take on such a sensitive topic. I liked their first commercial including its technical aspects.
My concern with the… Continue
Thank you for your input. I truly appreciated the statistics you have provided.
But, as I stated on my post, it was not the Frenzy commercial itself that I was having an issue with. In fact, that was not my first post about Frenzy. When I first saw their commercial, I applauded Frenzy for it. I thought it was rather brave of them to take on such a sensitive topic. I liked their first commercial including its technical aspects.
My concern with the… Continue
Posted on December 28, 2007 at 6:08am — 1 Comment
Sex Is Fun?
Frenzy condom’s tagline: The fun begins in the choosing.
ARE YOU INSANE?! In case you have not noticed, the Philippines is a predominantly Catholic country. You do not sell condoms here by saying that.
Right now, I am confused whether I’m saying this as a marketer or as a mother. I’m guessing it’s more of being the overbearing, overly dramatic, over acting, over-everything mother.
Oh well, S-E-R-I-O-U-S-L-Y! What mother in this conservative, tradi… Continue
ARE YOU INSANE?! In case you have not noticed, the Philippines is a predominantly Catholic country. You do not sell condoms here by saying that.
Right now, I am confused whether I’m saying this as a marketer or as a mother. I’m guessing it’s more of being the overbearing, overly dramatic, over acting, over-everything mother.
Oh well, S-E-R-I-O-U-S-L-Y! What mother in this conservative, tradi… Continue
Posted on November 15, 2007 at 10:12pm — 6 Comments
San Miguel Beer - Going global?
So. If I am to understand San Miguel Beer's latest TVC, the beer giant is intensifying its campaign to go global.
First, it was Eric Morales. The TVC cashed in on Manny Pacquiao's dramatic win at the time of the TVC's release. It would've been ok except why did they force… Continue
First, it was Eric Morales. The TVC cashed in on Manny Pacquiao's dramatic win at the time of the TVC's release. It would've been ok except why did they force… Continue
Posted on September 16, 2007 at 8:21pm —
Frenzy Condoms: Did I Just See That?
I was watching TV the other night when I saw a TVC for Frenzy condoms. On primetime television.
Wow. The Philippines has certainly come a long way, baby.
Years ago, it would've been unthinkable for a condom commercial to air anywhere. The powerful Catholic Bishops Conference of the Philippines would've made sure of that. Trust me, the princes of the Roman Catholic Church here would've clamped down on them faster than the military could get to the NPAs. In this p… Continue
Wow. The Philippines has certainly come a long way, baby.
Years ago, it would've been unthinkable for a condom commercial to air anywhere. The powerful Catholic Bishops Conference of the Philippines would've made sure of that. Trust me, the princes of the Roman Catholic Church here would've clamped down on them faster than the military could get to the NPAs. In this p… Continue
Posted on September 3, 2007 at 9:06pm —
Why Are There Dolphins?!
The Bench TVC celebrating Bench's 20th year broke yesterday on national TV.
Someone should shoot whoever it was that thought of adding those dolphins to Richard Gomez' rowing segment. Cheesy is too kind a word to describe it. It was so obviously computer-generated, I am reminded of my dancing baby screen saver.
And why is everything in slow motion? Come to think of it, why are we so fascinated with slow motion? We… Continue
Someone should shoot whoever it was that thought of adding those dolphins to Richard Gomez' rowing segment. Cheesy is too kind a word to describe it. It was so obviously computer-generated, I am reminded of my dancing baby screen saver.
And why is everything in slow motion? Come to think of it, why are we so fascinated with slow motion? We… Continue
Posted on September 2, 2007 at 8:48pm —
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I had added you as a friend,hope you accept to easy find & contact you.
Best regards.
I guess we aren't much of communicating via the web...
Here's my contact:
David Tham
E-mail: dav_tham@inbox.com
Mobile: +6016 407 4079
MSN: dtam7071@hotmail.com
Contact me if you have the time.
Cheers!
Please keep in touch at least once per week/month
Wish you All the Best, All the Time
I am an entertainer turn media & communication entrepreneur. My focus is in the publicity & logistics of corporate events and entertainments. I own 2 small companies here, Icon Marketing Sdn Bhd - Marketing and LeapinFrog Enterprise - Design and Arts.
My simple intension is to provide my company's services to similar fellow marketeers and PR houses. This can be seen as a widen scope of many conventional events and creative. We can help in:
Launching a product or service
Expansion and tapping into our markets
Widen your existing consumer base
But the overall message here is, I just wanna be your friend...
David T.
WISH YOU JOYFUL
HOLIDAY SEASON
&
All the PLEASURE AND HAPPINESS
THROUGHOUT THE NEW YEAR
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