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Andy Layton and the Accelerator Companies are now friends Mar 29, 2010
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Spuds and Buds: The Story of Spuds McKenzie and The Bud Bowl

Anyone growing up in the 80s remembers Anheuser-Busch’s Original Party Animal, Spuds McKenzie. Originally appearing in a 1987 Super Bowl commercial for Bud Light, he’s always accompanied by three beautiful “Spudettes” and is always the center of attention.Calm, cool, collected, and never short on girls or beer, Spuds was completely likable and memorable and beer sales reflected it. The commercials were wildly successful showing Spuds dancing, high-diving, playing drums, pole vaulting, and…See More
Blog post by the Accelerator Companies Jul 15, 2009
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Can Quality Creative Really be Crowdsourced?

Crowdsourcing creative is fast becoming a part of the design marketplace.For those unfamiliar with crowdsourcing creative, it's a way of throwing out a project to a worldwide pool of persons who practice a particular discipline, say graphic design, and in return you get creative submissions from artists with a wide range of experience levels and talent. You choose which concepts to pay for and negotiate a price. The turnaround is fast, and you wind up with lots of submissions to choose…See More
Blog post by the Accelerator Companies Jul 8, 2009
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General Motors Rally Cap Commercial is out of touch with America

Has anyone seen the latest commercial from General Motors? It’s difficult to see but they use the “rally cap” as their metaphor for the ad. If you’re not familiar with the rally cap, it’s a baseball superstition that started, I’m guessing, back in the 80’s. If your team was behind in the last inning, the fans would turn their baseball caps inside out and wear them that way. It showed solidarity among the fans to hopefully give their team a little extra luck to rally back and win the game.The…See More
Blog post by the Accelerator Companies Jul 1, 2009
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Pop Rocks, Pop Culture, and Life.

www.resultsdriven.info Nothing seems to entertain more than those mini movies on TV that we call commercials. Commercials are so loved that even 20, 30, or 40 years later, people fondly recall their favorites from childhood, or even the new favorite viewed just the night before.I most fondly recall the commercials from Saturday mornings when I would sit on the floor in front of the TV, watching cartoons in my pajamas. Mind you, this was way back…See More
Blog post by the Accelerator Companies Jun 24, 2009
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Lions, Tigers and Teddy Bears … Oh My! Toy Fair ‘09

www.resultsdriven.infoAfter attending the 106th annual American International Toy Fair in New York City earlier this year, we at Accelerator Advertising are excited to see how well the toy industry is going to do this year. We were there to develop new strategies for packaging, designing children toys, and marketing the latest trends of going green and lead-free.We explored every inch of the Jacob K. Javit Center and when talking with toy marketers…See More
Blog post by the Accelerator Companies Jun 17, 2009
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Super Bowl Commericals

www.resultsdriven.infoThe Super Bowl is always the time North America looks forward to great football, food, drink, friends, and for me... great advertising. This year, once again, offered lots of great creative and memorable ads. The Doritos spot in particular was interesting because it was not only funny and memorable, it also placed the product in a starring role which many commercials fail to do in an effort to entertain rather than sell.The…See More
Blog post by the Accelerator Companies Jun 12, 2009
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Current Company
the Accelerator Companies
Industry
Marketing and Advertising
Company Description
Accelerator is a leading 360-degree marketing and promotions agency recognized for being an innovation driver in virtually every industry sector. This wide swath of proven experience means we deliver to our clients a very enviable cross-industry advantage.

We help companies and institutions gain market share, boost sales, and raise visibility using Pure ideas that work across all media (traditional, new and, cutting-edge) to deliver a consistent, powerful message for your brand. This one powerful voice for your brand is the key to delivering effective and profitable results from your total marketing and advertising investment.
Company Website
http://www.resultsdriven.info

The Accelerator Companies's Blog

the Accelerator Companies

Spuds and Buds: The Story of Spuds McKenzie and The Bud Bowl



Anyone growing up in the 80s remembers Anheuser-Busch’s Original Party Animal, Spuds McKenzie. Originally appearing in a 1987 Super Bowl commercial for Bud Light, he’s always accompanied by three beautiful “Spudettes” and is always the center of attention.



Calm, cool, collected, and never short on girls or beer, Spuds was completely likable and memorable and beer sales reflected it. The commercials were wildly successful showing Spuds dancing, high-diving,… Continue

Posted on July 15, 2009 at 11:00am

the Accelerator Companies

Can Quality Creative Really be Crowdsourced?

Crowdsourcing creative is fast becoming a part of the design marketplace.



For those unfamiliar with crowdsourcing creative, it's a way of throwing out a project to a worldwide pool of persons who practice a particular discipline, say graphic design, and in return you get creative submissions from artists with a wide range of experience levels and talent. You choose which concepts to pay for and negotiate a price. The turnaround is fast, and you wind up with lots of submissions to… Continue

Posted on July 8, 2009 at 11:00am

the Accelerator Companies

General Motors Rally Cap Commercial is out of touch with America



Has anyone seen the latest commercial from General Motors? It’s difficult to see but they use the “rally cap” as their metaphor for the ad. If you’re not familiar with the rally cap, it’s a baseball superstition that started, I’m guessing, back in the 80’s. If your team was behind in the last inning, the fans would turn their baseball caps inside out and wear them that way. It showed solidarity among the fans to hopefully give their team a little extra luck to rally… Continue

Posted on July 1, 2009 at 11:00am

the Accelerator Companies

Pop Rocks, Pop Culture, and Life.

www.resultsdriven.info





Nothing seems to entertain more than those mini movies on TV that we call commercials. Commercials are so loved that even 20, 30, or 40 years later, people fondly recall their favorites from childhood, or even the new favorite viewed just the night before.



I most fondly recall the commercials from Saturday mornings when I would sit on the floor in front of the TV, watching cartoons… Continue

Posted on June 24, 2009 at 11:00am

the Accelerator Companies

Lions, Tigers and Teddy Bears … Oh My! Toy Fair ‘09

www.resultsdriven.info



After attending the 106th annual American International Toy Fair in New York City earlier this year, we at Accelerator Advertising are excited to see how well the toy industry is going to do this year. We were there to develop new strategies for packaging, designing children toys, and marketing the latest trends of going green and lead-free.



We explored every inch of the Jacob K. Javit Center… Continue

Posted on June 17, 2009 at 11:00am

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