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Uwe Hook United States
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Profile Information

Personal Site/Blog
http://uwehook.blogspot.com
Interests
Anything. Except Professional Darts
About Me
Over 15 years of creative advertising, marketing, strategic planning and client experience, coupled with 10 years of online media experience, have made me the perfect match to lead the advertising and media practice at Genex. I'm instrumental in connecting with the specific needs, challenges and successes of clients and their consumers in order to create integrated digital campaigns. In addition, I focus on the new User Consumption Model and all forms of Emerging Media.
Areas of Expertise
Emerging Media
Media Planning/Buying
Media Strategy
Web Development
Business Planning
Current Company
Genex (www.genex.com)
Position
Director, Interactive Marketing Strategy
Position Responsibilities
Lead media consultant for client engagement with various clients: Acura division of American Honda Motor Corporation, WellPoint and Benjamin Moore. Projects include Online and Emerging Media, overall design of product sites and multiple product launches. Build and maintain business relationships at all levels within the client’s organization. Conduct extensive evaluation of client needs and develop strategies that are based on industry trends, competitive analysis, user needs, and corporate goals. Supervise cross-discipline teams including media, project management, strategy, creative, information architecture, and engineering.
Industry
Digital Media
Company Description
Full-Service Digital Agency
Company Website
http://www.genex.com
Work History
Genex
Peoplelink
FTM Media
Razorfish
Springer & Jacoby
Graduation Year
1994
Academic Institution
London Business School

Comment Wall (26 comments)

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At 4:19pm on March 7, 2008, Gene Call said…
Uwe,
I am assembling a group of Ababbers from the Los Angeles area with hopes to bring us together periodically. I would be pleased if you would join us...Gene Call
At 8:58pm on May 29, 2007, Jack Goldenberg said…
Uwe,
Check out: http://Uwe.hook.youaremighty.com

Jack
At 9:35am on May 17, 2007, Guy R. Powell said…
Uwe,
Just sent you a message. Hope we can get some great value out of this network.
At 6:20am on May 17, 2007, Matt Findel-Hawkins said…
Hi uwe. Thanks for the add. Second day on Adgabber and loads fo new friends. Not had time to check your site, but I will. Regards from London. M
At 12:46am on May 17, 2007, Scott Smith said…
Hi Uwe, Thanks for the invite. The Genex site is great. How can you separate pro-bowling from the darts??
At 12:33am on May 17, 2007, Mary Euphrasia Healy said…
Top o' the evening to you there Uwe. What's that a Dutch or german name? Checking my email after a night out at Crewcuts, I know crazy, wish you coulda been there, they throw a good partay.
At 12:00pm on April 19, 2007, dubya said…
now i've got the hook
At 5:50pm on April 17, 2007, Kurt Beren Geiger said…
Thank you for adding me as friend. I need all I can get... ;)
At 1:01am on April 16, 2007, Kunal Trivedi said…
Hey, Uwe, How’s by you?

Now you’ve one more friend. Me.

I don’t just add people for no reason. So, I explored your profile.

I went to genex.com and had to tell you this.. I really liked the flash intro.

Then I checked out your blog. And I really enjoyed reading your ‘roof’ experience.

So, what’s up with you, pal?
At 6:31pm on April 14, 2007, everysandwich said…
Hiya, Uwe -- nice to be on your frinds list. Once I know my way around I hope to be chattier, but for now it's fun just wandering aimlessly.
 
 

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