Wayne Bowman's Page
Profile Information
- Personal Site/Blog
- http://www.brainposse.com
- Interests
- Advertising, public relations, return on investment
- Areas of Expertise
- Writer, producer, webmaster,account service,selling popcorn at halftime
- Current Company
- BrainPosse, Inc.
- Position
- Principal
- Position Responsibilities
- Whatever we can't get someone else to do.
- Industry
- Ad Agency
- Company Description
- BrainPosse: Innovative, agile, experienced advertising, public relations, and marketing communications professionals who get into the right heads and make the psycho-mental-emotional connections that build your brands, your business, and your bottom line.
- Company Website
- http://www.brainposse.com
- Graduation Year
- 1981
- Academic Institution
- Western Carolina University
Wayne Bowman's Blog
New Challenges For Old Media: Radio
Compared to other media, radio isn't generating a lot of buzz, but the signals are strong.
The ways marketers get their messages to consumers – and, increasingly, the ways they try to get those consumers to…
ContinuePosted on September 13, 2007 at 7:50am
New Challenges for Old Media: Television
A tidal wave of change is about to inundate the media world. Virtually all old media are being redefined, reevaluated and, in some… |
Posted on September 7, 2007 at 8:00am
Creative: Comparative Advertising-Marketing Jujitsu, Part 2
It's an iron-clad rule of marketing: When a weaker brand attacks a stronger brand, the weaker brand wins. When a stronger brand attacks a weaker brand, the weaker brand wins.
Fast food is a perfect example, Subway used Jared Fogel and his 245-pound weight…
Posted on September 6, 2007 at 7:30am
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Ads of the World
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Non-Traditional & Altern…
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Creative Directors Club
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Copywriter Group
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Social Marketing Group
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© 2012 Created by Steve Hall.
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