Steve McNamara's Blog (8)

New sample creative brief at AdCracker.com

AdCracker.com has posted a new > Sample Creative Brief based on an interesting test campaign for Citibank. Check it out here: http://www.adcracker.com/brief/creative-brief.htm Let me know what you think. Cordially, Steve Continue

Added by Steve McNamara on August 4, 2009 at 10:05am — No Comments

You’re invited - AdCracker on MarketingProfs.com

Hi All: Want to invite you to my webinar at MarketingProfs.com, which is followed by a Q & A. The webinar is titled, “How to create ad campaigns that make men do what you want.” It is about creative concept development from the creative POV. And it covers branding, positioning and direct response creative, as well as how to express those ideas in traditional as well as new media such as viral, social, and ambient. Check it out here http://www.marketingprofs.com/marketing/online-seminars… Continue

Added by Steve McNamara on May 27, 2009 at 10:37am — No Comments

AdCracker.com Votes “Marlene” Best Ad Of 2008

The TV commercial “Marlene” created by Droga5 for cellular service Net10 is #1 on our annual list of the world's 10 best advertisements. The genius of ‘Marlene’ is that it connects emotionally with the audience and leverages that emotion to attack the competition. Check it out at AdCracker.com http://www.adcracker.com/top10/index.htm It’s part of the ‘No Evil’ campaign created by David Droga / Droga5 in New York. Continue

Added by Steve McNamara on February 3, 2009 at 11:00am — No Comments

New creative briefs, samples, and video at AdCracker.com

Over the past two weeks we've added new creative briefs, samples, video and articles to AdCracker.com So stop by and say, "Hi". You'll find lots of practical and inspirational content at these updated pages: > Creative brief http://www.adcracker.com/brief/creative-brief.htm > Sample creative brief http://www.adcracker.com/brief/sample-creative-brief.htm… Continue

Added by Steve McNamara on November 16, 2008 at 2:00pm — No Comments

Seminars On Creative Briefs, Strategic and Tactical Creative

A few months ago I delivered a seminar to TV / Media network in Toronto, Canada. Last week to a local chapter of the American Marketing Assoc. In a few weeks I’m presenting one in Dallas, Texas. Here are the current seminar topics: > Creative briefs. > Strategic advertising campaigns: branding, positioning & direct. > Tactical advertising techniques. Duration: each presentation runs 1.0 to 1.5 hours. Location: We travel to your office or offsite. Materials: AdCracker on CD &… Continue

Added by Steve McNamara on July 24, 2008 at 10:00am — No Comments

AdCracker earns 4 star MERLOT review.

AdCracker ranks among the best Multimedia Educational Resources for Learning and Online Teaching.

http://www.adcracker.com/

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Added by Steve McNamara on September 25, 2007 at 11:37am — 3 Comments

What worldwide creative resources would you recommend?

Q: What 3 resources do you think would be most useful to a creative director, and why? Yes, I know it’s an ambiguous question. So go ahead and set your own criteria.

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Added by Steve McNamara on September 2, 2007 at 2:40pm — 13 Comments

Any teachers, trainers or educators out there?

I’d very much like to chat with those who are working on the front lines in education, in-house training and staff development. Specifically, I'm interesting in learning what teaching / training aids you use, and why. As well as how you address concept dev for international campaigns, if you do. Would also appreciate your feedback on AdCracker as a teaching & concept development tool.

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Added by Steve McNamara on September 2, 2007 at 2:39pm — 2 Comments