We just entered the ADDY’s in California for the first time in at least seven years, and walked away with twelve medals in San Francisco and San Diego! I can’t imagine more powerful evidence that Sapient is back as a major creative force on the West Coast. Given the caliber of creative talent we have and the quality of work we produce every day at Sapient, this is exactly the kind of recognition we should and will go after in all of our markets.
The ADDY is the largest advertising and communication competition in the world, with over 60,000 entries and a tough three-tier judging system. Sapient won 2 Golds, 5 Silvers and 5 Bronze awards in the local competitions. Gold and Silver awards advance to the regional level, with the opportunity to go forward to the National Show.
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