Social Network in beta
So I have been exploring social networking sites to better understand what is happing, and I swear that every other site I look at is in beta. Is it beta season? And how long does a site stay in beta?
It seems to me to be a marketing test balloon. We'll put it out in beta, and that way if it doesn't get the number of members that we need to make it a successful online advertising revenue generator we can pull the plug and no one will be surprised. We will say we refocused.
It seems to me to be a marketing test balloon. We'll put it out in beta, and that way if it doesn't get the number of members that we need to make it a successful online advertising revenue generator we can pull the plug and no one will be surprised. We will say we refocused.
1 Comment
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Comment by Tuck Ross on August 28, 2007 at 7:51pm
- Beta is a simple concept and you have half of it - put it out there and pull it if it doesn't work. The other half is that beta is genius. Microsoft makes a thousand revisions, pushing back deadlines until they have "perfect" products. Google, on the other hand, releases in beta - allows customers to play, feedback, modify, and be included in the dev process. Everything we see about including your customers in the dev process, product development - that is beta. AND if something bugs or breaks in beta, no one is sad because it was just beta. Beta allows for errors, it let's people get their product out before a product is perfect. Beta is cheap, flexible, and faulted - but "empowers" the user. If they don't take it down first.
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