Advertising
97% of readers responding to a recent Advertising Age Readers Poll agreed that advertising agencies had become commodities. When is a client going to do a better job giving advertising agencies the ammunition they need to do better and more product-differentiating work? You can use all the traditional and social media outlets you'd like, but unless you can differentiate the product with a "product-based" solution the business and advertising creative strategy will not sustain itself.
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