Verizon Can be Funny!

So all those Verizon commercials with the "It's the Network" crowd showing up en mass have, in some way, become institutionalized and, well, boring. But, sometimes, boredom is the keystone of a long-running, successful ad campaign. Still, it's always interesting when a brand decides to shake things up a bit.

Now this is Verizon so don't expect Snickers bars shot out of a cannon by Mr. T but this new video is a welcome extension of the ongoing "It's the Network" campaign. In the video, a guy makes a call in a park and the network crowd follows him around. It's all staged, of course but it's a nice departure frokm the corporate looking television commercial versions of "It's the Network."

Teasingly, the closing tagline reads, "Where will The Network show up next?" This could become interesting. Especially if they do truly unstaged versions.Though it's sad this video has been on YouTube since July 15 and it only has 5,282 views. Perhaps they need some seeding expertise.

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Comment by MMambo on August 11, 2008 at 6:40am: This is really good and hopefully will be followed up with random visits to local markets.

Comment by Dolph Starbeam on August 8, 2008 at 11:26am: Great video. I definitely agree that's it nice to see the Verizons of the world showing a different, lighter side. Two thumbs up.

I actually found it on Break.com where it has over 300,000 views so the seeding is not that poor. Check it out here: http://my.break.com/content/view.aspx?ContentID=537412