Here's a crappy camera-up-to-the-TV version of the Chevy Traverse ad that keeps playing during the Olympics. (Don't worry, you're not missing much in terms of sound.) I sat through it twice yesterday and didn't really get the correlation between Shirtless Man Lovingly Laundering and Traverse with Folding Seats.
Twitter's not keen on it either.
Fortunately, there's YouTube. Scroll down to the comments. Past all the complaining about double standards and whatnot, someone explains that both the man and the Traverse are "beautiful, useful, and everything you ever wanted ... and them [sic] some."
Ohhhhh. Suddenly the tagline makes sense.
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© 2012 Created by Steve Hall.
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