Sky TV - Tadpoles / Knocked up ambient media

To promote the screening of Knocked Up on SKY Movies DDB New Zealand collected thousands of tadpoles and converted an Eyelite into a fish tank. Then created a model of an unfertilized egg, full of fish food that the tadpoles were attracted to.

Product:
Knocked Up
Agency:
DDB New Zealand
Creatives:
toby talbot (Executive Creative Director)
Christie Cooper (Copywriter)
James Conner (Art Director)
Country:
New Zealand
Other Credits:
Group Account Director – Rose Thompson
Account Director – Danielle Richards
Account Executive – Brad Armstrong
Production Manager – Andy Robilliard
Special Build Manufacturers - ThreeSixty
Client – Mike Watson, Director of Marketing – SKY TV