Is It Wrong to Want to Live in a World Manufactured by Sony?

Having teased us for weeks with videos and imagery, Sony has finally launched "Foam City," a spot for a line of camcorders and cameras, not the Bravia TVs like we originally thought.

Beautiful work. The music gives it a dreamlike quality, and people are depicted playing in the white menagerie while immortalizing the occasion with cameras.

Gorgeous way to get the message across: crystal-clear image quality isn't just about making action flicks gorier; it's about capturing a unique, precious and emotionally rich moment in your life.

*ceases the adjective vomit*

Thanks go out to Angus Gastle for keeping us updated on the evolution of Foam City and its launch.