Is a Chevy Anything Like a Hailstorm of Shoes?

Here's a spot comparing the Chevy Traverse to "a sudden downpour of shoes." It's the latest in a campaign that debuted during the Beijing Olympics. (Remember the ad with the half-nekkid man ironing shirts?)

Facile premise: the Traverse is everything you've ever wanted. To illustrate that point, stereotypes of everything "we've" ever wanted are used. Hot men that iron? A hailstorm of shoes?

If nothing else, this spot's more coherent than the last. In August, I spent at least eight minutes on Twitter trying to figure out Shirtless Man's relation to folding seats.

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Tags: chevrolet, chevy, traverse

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Comment by Jennifer Perez on October 15, 2008 at 2:08pm: I've never wished for mismatched, probably different-sized stilettos to fall from the sky, possibly impaling me.