Saatchi Wins No Cookie for Creativity (2)

After All You Need is Luvs, we can't say we're crazy about Saatchi & Saatchi at the moment.

But having seen this conspicuously similar pair of ads by MFI and IKEA, the Ad Police - an incognito force - did some following-up and found another pair of matched ads from the same two campaigns.

See IKEA's fighting couple, 2002, Crispin, Porter & Bogusky.

See MFI's fighting couple, 2007, Saatchi & Saatchi.

Way to leave your lovemarks, guys.

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Comment by J.S. Gilbert on July 9, 2007 at 11:31am: I was the guy who said act before midnight tonight. SHouldn't I be getting royalties.

Comment by Herbert Krabel on July 9, 2007 at 7:54am: I understand that if you look closely you can find similar ideas in different campaigns and it does not always mean that someone "nicked" a concept. But it is a bit fishy when 2 ads from one agency look quite similar to ads another agency did a few years back.