Kings & Queens Makes Aristocracy of Freaks, Geeks, the Beautiful and Damned (4)

Lest we forget that showers are also battlefields for drawing brand allegiances, Lowe, Athens and Kings & Queens -- makers of shower gel, body oil and 21st Century royalty -- come leaping out of left field to reignite our senses.

This campaign never makes you feel the same sensation twice. See the everyday technocrat turned King Caspar. Watch a retro Nefertiti claim a honey-slathered victim. Catch the demure Chinese Princess experimenting in her lab.

And finally -- the crowning glory -- observe a trailer-made brand of Sheba and Solomon. (The paper crown at rest beside the rollerblades: priceless.)

The logic follows: "It's all about being part of an urban culture that makes you feel like an everyday royalty." Ahh.