Disgruntled Stuffed Animals Butt Heads, then Hug, for Zune

New ad for Zune Arts: Masks, which follows the "don't fight; sharing is caring!" trail that this one started. Think of it as the Care Bears and Disney jumping Tim Burton on William Wallace Avenue. Add a dash of Bravia bunny. Now we're in business.

The work was directed by Jonathan Garin and Naomi Nishimura of PandaPanther, NYC; produced by 72andSunny. The track is Young Men Dead by The Black Angels.

This was the last time we liked a Zune ad.

The new Zune Arts website also launched today with help from 72andSunny. According to the PR people, it's "bigger, faster, stronger." Yeah, we've heard that one before.

This one does look faster, though. But what does it mean to be "bigger" and "stronger"?

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Comment by Angela Natividad on November 15, 2007 at 9:47am: The idea is to demonstrate how the Zune is about sharing.

Please don't think I'm defending this ad.

Comment by Paul Zink on November 14, 2007 at 10:48pm: I don't get it -- what was that about and how the Hell does it sell Zune, an MP3 player? Maybe I'm a victim of old-fashioned thinking, which suggests that an ad should have some vague connection to the product (and benefits) being sold.