Billboards Throw Snowballs At Each Other

For Canadian wireless provider Fido, Toronto-based Bos created an interactive billboard campaign to promote the provider's wireless video calling. Two boards, which are projected onto two separate building across the street from each other appear static for a period of time and them begin to interact with each other.

Running from December 6 to December 29, the campaign will appear on several opposing buildings throughout Toronto. The projection technology was supplied by British Columbia's Media Merchants.

Check out a video of the interaction here.

Rating:
Tags: billboard
Views: 467
Location: (Show Map)

Share