It's the Regulation Eco-Take on Valentine's Day!

Because no holiday is legitimate until it gets its own eco-spin, feast your eyes on Winterwarm by Superhero with assistance from photographer Richie Hopson.

The premise: don't use heating this winter; hug gratuitously and NEVER LEAVE BED!

The shirts were donated by American Apparel. We didn't get why they kept changing colour at first but then we read they're supposed to be thermometers. Get it?

And in the event that you actually care, the couple really is a couple. Their names are Angeliki Chatzi and Konstantinos Dagritzikos.

Cute. In a we-don't-live-in-sub-zero-temperatures sort of way.