Holiday Inn Loves Goofiness of Its Guests

Hmm. On the one hand, it makes perfect sense for a brand's ad campaign to mirror the essence of the brand. On the other hand, if you're Holiday Inn, you might want to shoot a bit higher. Alas, Holiday Inn chose to properly reflect the douchenozzles (thanks, George) who frequent the place. In these four spots from Fallon, the agency followed research which found almost half of all business travelers say they've been "picked up or hit on" in the morning. And, 14 percent of those went on to form romantic relationships. In the commercials, we see a group of business people eating breakfast at a Holiday Inn buffet. Stupid jokes and awkward buffoonery ensue. And the announcer dares to close each spot by saying "check out the new hot bar in town." Really.

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Comment by Paul Zink on February 20, 2008 at 1:43pm: BREAKING NEWS! Fallon's Creative Department watches new Holiday Inn spots, comes to its collective senses with sudden flash of sobriety, commits mass suicide.