Next Cockroach You See, Shake the Raid and Think Zoo York

Ugh. Watch a bunch of bad-ass street hoods spray paint the Zoo York logo onto roaches and shower them onto people in the New York business district.

And here, in a manner slightly more benign, see one roach call another a "no-good cocksucking piece of shit asshole douche."

Nice one. Gotta use it some time. And in other news, what the fucking-fuck-FUCK?

The spots were produced by Rockhard Films for agency davidandgoliath, who wanted to imbue Mark Ecko's Zoo York brand with a sense of the "unbreakable."

I might not have thought "unbreakable." I did think "unappealing," "uncute" and "get off my internets!!!!" though. I can't remember the last time I hated an idea this much. Wait, actually yes I can.

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