State of Maharashtra, India: Toilet Project

In India, according to conservative estimates, about 772 million people do not have a private place to answer the call of nature. Consequently, vacant lands, fields, bushes, roadside and railway tracks are being used for defecation with serious consequences for the environmental well being.

It has been computed that in China, India and Indonesia, twice as many people are dying from diarrhea than from HIV/AIDS.

In the State of Maharashtra, India, every year 3 million people are affected by diseases caused by defecation in the open. Of these 3,000 people die.

This video shows how this problem was solved using mass communication techniques.

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Tags: advertising, india, maharashtra, marketing, toilet
Views: 158
Location: Mumbai

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