'She's the Driver?' Oh God.
Nothing sells a car like the sight of a meek-looking hottie who drives like she's out of her fucking mind. Just ask the directors of The Fast and the Furious or The Italian Job.
With that lesson learned, here's an Ogilvy spot for the Mercedes Benz SLK.
A slightly crippling accent doesn't hurt either. (Remember "orgasmum"?) You're sure to win the fetishists. And isn't it cute how she tries to say "Fifteen percent -- up front!" like a bad-ass but just can't?
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© 2012 Created by Steve Hall.
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