A Stirring Encounter of Coke Kind.
McCann Erickson/Madrid's "Encounter" is an increasingly emotional progression toward the first meeting between a centenerian and a just-born child. The music, the words and that final culmination -- the tail-end of a life, the naissance of new -- brought us near tears.
And then we saw the Coca-Cola silhouette. And it was like, "Jesus Christ, this came from the same people that brought us Happiness Factory." We love Coke and think its ads are great, but there has to've been a more graceful way to incorporate the brand into this message.
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