ABSOLUT Takes on Jay-Z's Epic Little Life
In tandem with TBWA\Chiat\Day (@[TBWA->http://twitter.com/Tbwa]) ABSOLUT Vodka's launched the ABSOLUT Concert series, where it collabos with a mix of interesting people and "creative visionaries."
This week ABSOLUT Concert launched "NY-Z", a 17-minute online film and lovechild of director Danny Clinch. Through a partnership with Madison Square Garden and Jay-Z, the brand follows the hiphop star in the days leading up to his 9/11 benefit concert.
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