Heh. To promote the "extra strong" merits of Alrin nasal spray, Young & Rubicam/Tel Aviv totally nailed it: "Umbrella" and "Newspaper" demonstrate what happens when your nasal passages get too liberated too quickly.
In this context, the human vacuum concept makes a lot more sense than that one time Justin Timberlake got sucked across town by a Pepsi drinker.
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