Bike Hero Puts Pedal to Punk Rock.

This looks like fun. And before you self-harm on account of your incapacity to contrive something this cool with nothing but gamer love and idle time, take comfort: it was apparently pretty well-funded.

Paul Isakson -- better known as @Don_Draper -- says the faux fan effort is actually a promo for Guitar Hero World Tour. Created by Droga5 under the madflux facade, it's already had nearly 520,000 views in its first 24 hours live on YouTube. ~~I'm sure Feed Company is dying of envy.~~

Thanks @RobertGorell for passing us the link and agency info.

UPDATE: Steve Coulson persuaded us to call Feed Company and find out if they're the genies behind "Bike Hero." The person we talked to was all evasive and weird about it, so we called one of Feed's contractors and got bonafide confirmation: YES, Feed Company seeded the vid for Droga5.

No surprise, I guess; who besides Feed disseminates astroturf amateur vids that people actually watch?

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Comment by Kevin on November 25, 2008 at 12:07pm: I love it when viral videos actually get it right, I talked about Bike Hero in my most recent post on the Pop Art Blog (and linked to this post). It's an interactive marketing firm in Portland, OR, and here's the link to Gen Y Can Smell a Fake, or Why I've Watched Bike Hero 4 Times This ...