Lee and Washington is out with a new campaign for Carlsberg Beer. Hinging the campaign on the World Cup (that would be soccer for us Americans), the agency has created England Team Talk, an online video competition which asks people to show their support for the Three Lions.
Prizes include meting the players and appearing in the brand's next commercial. Here's the promotional video and here's one of the entrants the agency thinks has a good chance of winning. Not that she's talented or anything.
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© 2012 Created by Steve Hall.
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