Child Abuse Is Funny. Oh Wait...No It Isn't
Now here's a marketing approach to child abuse you don't see very often. One part wedding reception. One part comedy routine. And one part awkward. The tagline, "If only it was this easy to get over child abuse" pays it off. While some might take offense to this approach, at least they only used humor for the first half of the spot after which they returned to the usual, somber message delivery you expect to see in this type of commercial.
Whybin\TBWA Sydney created the work for Adults Surviving Child Abuse.
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Comment by Jolie O'Dell on February 6, 2009 at 6:55pm - holy mother... that's hard to watch.
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Comment by Buddy 'Friendly' Wachenheimer on February 6, 2009 at 11:38am
- The video is broken
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