Coach Tom Carries Staples into Social Media Scene -- The Kings

Staples is running a campaign called Gift it for Free, where 10,000 people could "win" any purchase they make at the store between November 16 and December 24.

To promote an already-feeble promotional effort, the marketing team invented a fictional character called Coach Tom, who from what I can tell just wanders around dispensing advice on winning to people that aren't interested, like Tai Chi practitioners and the Kings. At some point in his didactic prattling, he'll toss in a ramble about Gift it for Free, which doesn't visibly spark any interest in his existence.

Feels forced. And the videos are too long. But whatev, see requisite YouTube, Facebook and Twitter pages. (Remember how everyone used to build a MySpace page too, and now nobody bothers? Sign of the changing times.)

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