Comcast, TiVo Grow Up and Get Hitched

To promote the fusion of Comcast DVR with TiVo, Biscuit Filmworks USA and Goodby, Silverstein & Partners give us "Separated at Birth."

It's a love story about a pair of TVs that part at the assembly line and serve two people in two different ways. In the end, the owners -- which start out as kids -- grow up and get together. Just like their favourite TV services.

Almost too cute to stand. The split ad format keeps eyes bouncing back and forth, and a simple narrative prevents captive audiences from snapping out of it. We'll even be willing to ignore the fact that TiVo hasn't been around long enough to serve any twenty-something from her budding days as a grade school control freak.

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