Cosmote Promotes a Schizophrenic Everyday (as YOU See It!)

Greek mobile phone network Cosmote is promoting its social merits with "Our world is you" -- shorthand for in our world, you can do whatever you want.

The ad aims to represent "the everyday as you see it," and is supposed to be a snapshot of the world from the perspectives of different individuals.

But mostly we just felt confused. A guy walks out into an ordinary street. Suddenly there are cowboys, and a space ship -- by gad, is that a giant disembodied heart?! -- then it snows, shortly before everything dissolves into a big awesome rave.

We did the only thing we could do under the circumstances: we tore out our brains and stepped on them.

Lively stuff, though!

Agency: Bold Ogilvy. Song: anti-war hymn "I'd Love to Change the World" by Ten Years After.

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