Cover Your Eyes; Three Olives Brings O-Face to TV (3)

Three Olives Vodka, the folk that pimped the nation for its best O-face, is back with a throng of TV spots.

The logic isn't super-clear to us. Each scenario is the same: a bespectacled male is subjected to pain. He doesn't react. Then he downs a shooter of the vodka, then squeezes his little shoes together and O's his little heart out.

See the light fixture ad.

See the bear trap ad.

See the fish-slap ad.

Don't get us wrong; the ads have this sterilized, sparing Mad Men-meets-focus-group feel. They're prettily produced. But the premise falls flat and the execution is effortfully slapstick.

Ain't flying for us; simply put, the work is stupid. Expect the debut on August 31st on networks like BRAVO and E!. There will also be supporting buys on TMZ and PerezHilton.com. In toto, spend for the campaign was about $10 million.

Work by Agent16.