Crush, Dentsu Canada 'Visualize' Lexus IS F
Provided with little more than an audio file of the Lexus IS F on the go, production company Crush was asked to visualize what it would look like. This is the result of that.
Pretty, and effective in its lack of language. I especially like the smoke circles. Last few scenes cut briefly to the car, the logo, the slogan: "The pursuit of perfection." Clean.
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