Detroit Still Thinks People Have Love Affairs With Their Cars

Nostalgia is front and center in a new Chrysler commercial which hinges on the no longer very truthful truism Americans really really love their cars. With a through-the-decades montage, the ad speaks to the travels Chrysler and its customers have been on together and the many that will be taken in the future.

While the automobile certainly does play a central roles in American's lives, the love affair with the automobile has long since died. Ask any person under 35 or so if they think off their car as anything other than a means to get from point A to point B.

It's an OK commercial. There's nothing wrong with a company looking back at its history and how it fits into the fabric of life but it's not an approach that's going to sell any cars. Oh wait, it's not trying to sell cars. Silly us. Chrysler's just being nice and wishing us Happy Holidays. Forget everything we just wrote.

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Comment by Susan Bodiker on January 4, 2010 at 4:34pm: Actually, it's a tribute to old-fashioned, well-made leathergoods. The briefcase thrown in the front seat, the back and the trunk is the one thing that endures from generation to generation.

Comment by TJ Bennett on January 4, 2010 at 2:02pm: i know plenty of under-35 year olds who love cars. they may love them for different reasons than some of us older folk, but the love is still there. tons of the 'kids' love cars like the mini, the element, the various scions, etc. and when my personal car (or other more 'adult' oriented vehicles) is parked out in the open, by far the greatest number of approving stares are from under-25 year olds.