Don't Just Talk to Them; Bring Them Aboard.
Based on the premise that people are more likely to watch a play if they know somebody in it, agency Happy Soldiers added a new scene to Spirithouse Theatre Company's play, "Prelude to Vigil" -- which requires additional actors, from the given community, every time the play is performed.
Kind of a neat approach to (not?) advertising: personalizing an entire performance, and stimulating engagement, which in turn serves to generate word of mouth and record attendance. Apparently the play sold out in every instance.
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