Evian's Breakdancing Babies Put eTrade's Wise Ass Babies to Shame

Step aside wise-crackin' eTrade babies. There's a new posse in town and they don't live their life behind a keyboard. Nope. They drink Evian and they rock out some serious rollerblade-style breakdancing.

This BETC Euro RSCG-created commercial is most certainly Super Bowl quality. It's got all the right ingredients. Babies, retro music and physical stunts. Not to mention a message that makes sense.

While it's formulaic (babies getting digitally manipulated), it's a musing. And it's fun. And, besides, it's way better than the original dancing baby.

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Tags: etrade, evian

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Comment by Christina Clements on July 8, 2009 at 11:18am: What a fun campaign! It goes back to their campaign from 11 years ago when they had babies doing synchronized swimming. This 2009 spot is a step up, using cute babies with attitude and music to draw us in to the ad ... of course technology has also improved significantly over these years.