F-150 Does Trucky Things, PLUS. -- "Way of Life"
Ford's latest campaign for the F-150 couple live-action truck footage with graphic word salad -- something the Chrysler Town & Country did with less success.
Without pushing the Rugged Manly Man card too hard, the ads do a good job of IDing the typical pick-up truck driver ("It ain't a luxury; it's a way of life") while cuing in on what contemporary vehicle drivers have decided they need -- like internet access.
Plus, being able to both read and hear the message is a good way to reinforce it.
See "Way of Life" and "Crazy Smart."
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